Privacy policy

This Privacy Policy (“Privacy Policy”) forms a part of the terms of use/terms andconditions of use agreed between you and Exquisite Apparel Private Limited(“Company” or “us” or “we”) and applies to visiting, logging into, accessing, and/orviewing of the Company Website and also includes such access for the purchase ofproducts and services available on the Company Website (“Services”) and sets outhow the Company collects, uses, stores, discloses and protects the information ofusers, including Sensitive personal information of the user(s), of the CompanyWebsite (referred to as “you”, “your” or “User”). This Privacy Policy is an electronicrecord and is generated by a computer system and does not require any physical ordigital signatures.This Privacy Policy sets out the type of information collected from the User, thepurpose, means and modes of usage of such information and how and to whom weshall disclose or transfer such information. You may at any time withdraw yourconsent for collection and use of your information including Personal Data (asdefined below). However, please note that if you withdraw your consent, we may nolonger be able to provide you with the corresponding service or purpose for whichyou have withdrawn your consent. It is hereby clarified that your decision to withdrawyour consent will not affect the processing of Personal Data based on your previousconsent prior to the withdrawal.We recognize the importance of privacy as well as the importance of maintaining theconfidentiality of personal information. Capitalized terms not defined in this PrivacyPolicy shall have the meaning provided in the Company’s terms of use or applicablelaws.This Privacy Policy applies to use of the website viz., www.kaumakids.com(“Website” or “Company Website”). This Privacy Policy does not apply to anyproducts, services, websites, weblinks or content that are present or offered by thirdparties on the Website. The Privacy Policy seeks to comply with the provisions of theInformation Technology Act, 2000 and the Information Technology (Reasonablesecurity practices, procedures and sensitive personal data or information) Rules,2011 that require publishing of the Privacy Policy for the collection, use, storage andtransfer of sensitive personal data or information.You shall not access our Website without accepting this Privacy Policy. Your accessand use of the Website signify your acceptance of this Privacy Policy. The Companymay amend this Privacy Policy from time to time without prior notice to you, and suchupdated Privacy Policy shall be effective immediately upon becoming available onthe Website. Your continued access or use of the Website after such postingconstitutes your consent to be bound by such amended Privacy Policy. By accessingthe Website, you agree and consent to the collection, transfer, use, storage,handling, disclosure and sharing of your information in the manner described herein.

The purpose of this Privacy Policy is to ensure that: (i) you are aware of and havecomplete control over what data and information including sensitive personalinformation you provide to the Company, and how the same is and will be used bythe Company; (ii) you are at all times aware of the rights available to you withrespect to your data and information including sensitive personal information; and (iii)how the information provided by you is processed, stored, and used in accordancewith the applicable laws.1. How we collect and use your personal dataa. We only collect your personal information to conduct our business and to enableus to deliver and improve our Services. All your information is collected and retainedby the Company having its registered office at Ground Floor, Plot no. 41, NagarjunaHills, Punjagutta, Hyderabad, Telangana, India, 500082 .b. Information which you provide when you visit the Website and/or register on theWebsite, may include some or all of the following: information about your personalidentity such as gender, name, address, age, preferences, etc., your financialinformation such as your banking details, credit card details, UPI details, PAN, etc.,any information relating to your lifestyle and any information relating to your contactdetails such as your Aadhaar, physical addresses, postal addresses, telephone,email ids and social media handles ("Profiling Information").c. Your account history (including without limitation) all billing information andcommunications, payment history, etc., is maintained on encrypted form on secureserversd. Information regarding browsing activities on the Website including but not limitedto IP addresses, date, and time of your use of the Website, browsing patterns,device details, IMEI number and User behavioural patterns, etc. In addition, we maygather statistical information about the Website and visitors to the Website including,but not limited to browser software, operating system, software and hardwareattributes, pages viewed, number of sessions and unique visitors.e. Transactional history (other than banking details) about your e-commerceactivities.f. Your usernames, passwords, email addresses and other security-relatedinformation used by you in relation to the viewing and/or access of the Website.g. Your phone number which may be used to send you occasional marketingmessages via SMS, WhatsApp, etc. By providing your phone number, you opt in toreceive such communications.h. Data either created by you or by a third party and which you wish to store on ourservers such as image files, documents etc. (points (b) to (h) above shall together bereferred to as "Personal Data" herein)

i. Any information freely available or accessible in public domain shall not form partof your Personal Data or information. You shall be solely responsible for thecompleteness, authenticity, integrity, and validity of all Personal Data or Informationprovided by you and the Company is not responsible for the authenticity andcompleteness of your information.j. We will process any information provided to us in connection with disputes or tosupport complaints in connection with the Website or Services purchased via theWebsite. Please note, Users may submit complaints regarding the Services on theWebsite and under such circumstances, we will process data provided to us by theUsers that is relevant to the disputes or complaints submitted.k. Once you give us your Personal Data, you are not anonymous to us. Wherepossible, we indicate which fields are required and which fields are optional. Youalways have the option to not provide information by choosing not to use a Serviceor feature on the Website. We may automatically track certain information about youbased upon your behaviour on the Website. We use this information to do internalresearch on our Users' demographics, interests, and behaviour to better understand,protect and serve our Users. This information is compiled and analysed on anaggregated basis. This information may include the URL that you just came from(whether this URL is on our Website or not), which URL you next go to (whether thisURL is on our Website or not), your computer browser information, data from yourGPS, if activated, your IP address, etc.l. We do not and shall never for any reason whatsoever sell your personalinformation to any third party or otherwise trade on it. We will only disclose yourpersonal information in accordance with this Privacy Policy. If we want to use it forany other purpose, we will obtain your prior written consent. In the event the Usersdo not provide any or sufficient Personal Data marked as mandatory, the Companymay not be able to complete the registration process or provide such Users with theCompany's products or Services. Information, which is disclosed publicly, is alsoshared with our affiliates, third party service providers, sponsors of competitions etc.unless expressly stated otherwise. We are not liable to you or any third party for anydamages that you or any third party may suffer howsoever arising from yourdisclosure of personal information in any public environment. You accordinglydisclose information in a public environment with full knowledge, freewill, andconsent, at your own risk.2. Right to collect personal dataa. By visiting, accessing or availing any services/goods offered on the Website in anymanner whatsoever, you are deemed to have accepted the Terms of Use, and youagree that we may collect and store your Personal Data as long as you use ourServices and/ or Website subject to the limitations set out in this Privacy Policy.

b. You are deemed to have authorized the Company to collect, retain, store, transfer,handle, and use that Personal Data for the following purposes, among others:i. verification of User's identity and eligibility to register on the Website, conductingsecurity and KYC (know-your-customer) of the Users;ii. processing User's registration on the Website and maintaining and managingUser's registration;iii. providing Users with customer service including information about administrativeservice, announcements, security alerts and responding to User(s) queries,feedback, claims or disputes;iv. for rendering the Services/goods;v. to verify and ascertain the charges paid by you;vi. for business, marketing and promotional activities;vii. to facilitate communication between Users on the Website and / or processingUsers' transactions on the Website;viii. performing research or statistical analysis in order to improve the content andlayout of the Website, to improve the Company's product offerings and Services;ix. subject to applicable law, the Company (including our affiliated companies) mayuse User's name, phone number, email address and other data to provide notices,surveys, product alerts, communications and other marketing materials to User(s)relating to Services offered by the Company or its affiliated companies and youconsent to sharing your information that is essential to provide you with a betterexperience of using the Website;x. if User voluntarily submits Personal Data or other information to the Website forpublication through the publishing tools, then Users are deemed to have given theirconsent to the publication of such information on the Website ("VoluntaryInformation"); andxi. making such disclosures as may be required for any of the above purposes or asrequired by law, regulations, and guidelines or in respect of any investigations,claims or potential claims brought on or against us or against third parties.c. Any personal information which we collect and which we may use in anaggregated format ensuring you are not individually identified is our property. Wemay use it, in our sole discretion and without any compensation to you, for anylegitimate purpose.d. We may use "cookies" or any other tracking software, so that we can provide youwith more customised information when you return to our Website. "Cookies" areused to store user preferences and to track user trends, so as to enhance yourinteractive experience and generally improve our Services to you. You can set your

browser to notify you when you are sent a "cookie", giving you the chance to decidewhether or not to accept it. If you do accept a "cookie", you thereby agree to our useof any personal information collected by us using that Cookie. You may update yourProfiling Information at any time on the Website. You acknowledge and agree that inthe interests of improving personalisation and service efficiency, we may, undercontrolled and secure circumstances, share your personal information with ouraffiliates (an entity which is our subsidiary or holding company or a subsidiary of ourholding company or an entity which controls, is controlled by or is under commoncontrol with us). The management of the “cookies” and the information collectedthrough “cookies” is at the sole discretion of the Company which is used for theoperation purposes of the Website.e. You understand that you may set or amend your web browsers to delete or disablecookies. If you choose to disable cookies on your computer or mobiletelecommunication device, it may impair, degrade or restrict access to certain areasof the Website.3. General exceptionsIf we are required to intercept, disclose, monitor and/or store your personalinformation: (a) by law; (b) to conduct our business; (c) to secure our systems; or (d)to enforce our own rights, we will do so in the manner as prescribed by law. Suchinterception, disclosure, monitoring and storage may take place without yourknowledge. In that case, we will not be liable to you or any third party for anydamages howsoever arising from such interception, disclosure, monitoring andstorage. In order to ensure that all our users comply with the Terms of Use, we maymonitor your personal information to the extent that this may be required todetermine compliance and/or to identify instances of non-compliance. To ensure thatthe security and integrity of our Services are safeguarded, we may monitor yourPersonal Data. This monitoring may include (without limitation) the filtering ofincoming and outgoing electronic data messages to identify, limit and/or prevent thetransmission of spam, viruses and/or unlawful, defamatory, obscene or otherwiseundesirable material or content. We may under certain circumstances procure anelement of the Services/goods from a third-party service provider. To the extent thatit may be necessary, and solely for the purposes of providing the Service/goods toyou, you agree that we may disclose to such third party any of your personalinformation that may be necessary for the procurement of services/goods from thethird party for fulfilling your orders.4. Collection of automation information, use of cookies and other tracking devicesa. We and our third party service providers, which include ad networks, use cookies,web beacons, and other tracking technologies to collect information about your useof our Website and Services, such as your browser type, your ISP or operatingsystem, your domain name, your access time, the URL of the previous website youvisited, your page views, your IP address, and the type of device that you use. We

also track how frequently you visit our Website and use our Services. We use thisinformation (including the information collected by our third party service providers)for Website analytics (including to determine which portions of our Website are usedmost frequently, what our users like/do not like), to assist us in determining relevantadvertising (both on and off our Website), to evaluate the success of our advertisingcampaigns, and as otherwise described in this Privacy Policy. Currently, we do nothonour browser requests not to be tracked.b. We may sometimes use Cookies to obtain information, from our Website andthird-party platforms based on an analysis of your browsing habits (products visited,sections consulted, etc.). For example, they are used to remember your preferences(language, country, etc.) when browsing and during future visits. In any case, theCookies we use never store sensitive information such as passwords, credit or debitcard details,. Below is a list of cookies and local storage keys that we use. If youwish to manually opt-out of them, you can do so by referring to yourhardware/software manuals. We list out some of the most popular ones below:_stripemid, _stripesid - Used for payment handling - Managed by Stripe._gid, _ga - Used for tracking visits to our Website - Managed by Google Analytics.currentcolour, currentstyle, mensize, womensize - Stores information about the lastproduct you viewed.session - Stores information about products in your cart.5. Third party ad networkWe participate in third party ad networks that may display advertisements of otherwebsites based on your visits to our Website as well as other websites. This enablesus and these third parties to target advertisements by displaying ads for productsand services in which you might be interested. Third party ad network providers,advertisers, sponsors and/or traffic measurement services may use cookies,JavaScript, web beacons (including clear GIFs) and other technologies to measurethe effectiveness of their ads and to personalize advertising content to you. Thesethird party cookies and other technologies are governed by each third party's specificprivacy policy, and not by this Privacy Policy. We may provide these third-partyadvertisers with information about your usage of our Website and our Services, aswell as aggregate or non-personally identifiable information about visitors to ourWebsite and users of our Service.6. What choices do I have regarding use of my personal information?We may send periodic promotional or informational emails/SMS/WhatsApp to you.You may opt-out of such communications by following the opt-out instructionscontained in such email/SMS/WhatsApp or on our Website. Please note that it maytake up to 7 (seven) business days for us to process opt-out requests. If you opt-outof receiving emails/SMS/WhatsApp about recommendations or other information we

think may interest you, we may still send you emails/SMS about your account or anyServices you have requested or received from us.7. Refer to friendOur Website users can voluntarily choose to electronically forward a link, page, orinvite to someone else, for example by clicking on a feature referring to "Refer afriend". To do so, the user can send the link by email, WhatsApp, telegram or anyother electronic means. The said information is not to be used for any otherpurpose.8. Collection of personal information from social networking sitesYou may log on to our Website through your email, or a social media account. If youdo so, you must enter the authentication details that you use for that account. We willask that you grant us permission to access and collect your basic information (thisincludes your name, profile picture, gender, networks, user IDs list of friends, date ofbirth, email address, and any other information you have set to public on your socialmedia account). If you allow us to have access to this information, then we will haveaccess to this information even if you have chosen not to make that informationpublic.9. SecurityWe endeavour to comply with laws of other countries but cannot and do not warrantthat we do so fully. We do everything we reasonably can to protect your rights ofprivacy on systems and the Website controlled by us, but we are not liable for anyunauthorised or unlawful disclosures of your personal and confidential informationmade by third parties who are not subject to our control, for example advertisers andwebsites that have links to our Website. You should take note that the informationand privacy practices of our business partners, advertisers, sponsors or other sitesto which we provide hyperlinks, may be different from ours. We at our sole discretionmay change any or all of the terms of this Privacy Policy by updating this documentfrom time to time. To make sure you are aware of any changes, please review thisPrivacy Policy periodically. If you have any questions regarding this Privacy Policy,please feel free to drop us a line at supporthelp@kaumakids.com10. Background and key informationa. About this Privacy Policy: This Privacy Policy is for the people who access or availthe Services or use the Website.b. For the sake of clarity, in this Privacy Policy, references to "you" are an end userthat uses the Website. When you use the Website, you give your consent to access,assort, stockpile and utilize your information as described by you and gathered byus.

c. Review and Updates: We suggest you keep reviewing this Privacy Policy regularlyas we continue to update our Privacy Policy as per the needs. To avoid anydiscrepancies, make sure that all the Personal Data provided by you is current andaccurate. If there is a change in your Personal Data, please let us know to maintain asmooth and lasting relationship with us.d. Third-Party Services: This Website may contain links to third-party applications,websites, and services. By clicking on those links, you give your consent to a thirdparty to collect and use your Personal Data. We don't endorse or control these third-party services. So, we are neither sure nor accountable for their privacy policy. Wesuggest you read the privacy policy of third-party service providers anytime youaccess or switch to a third-party platform from our platform.11. Data retention and disclosureIn accordance with our Privacy Policy, you give your consent to collect, use, store,transfer and share your Personal Data with our employees, vendors, suppliers,affiliates, or other third-party service providers. We may use information and data forproviding Services, goods, analytics, trend identification, and statistics to furtherenhance our efficiency. We may use your Personal Data for the provision ofbeneficial schemes, new offers, as well as for user experience enhancement. In theevent of a corporate sale, merger, reorganization, dissolution or similar event, theCompany may disclose your Personal Data, may be part of the transferred assets orwe may disclose certain Personal Data as part of the due diligence process. All theVoluntary Information provided by you becomes public information and Userrelinquishes any proprietary rights (including but not limited to the rights ofconfidentiality and copyright) in such information. User should exercise caution whendeciding to include personal or proprietary information in the Voluntary Informationthat User submits to the Company. Subject to applicable laws, we may be directedby law enforcement agencies or the government and related bodies to disclose yourPersonal Data in connection with criminal or civil proceedings. Even if youdiscontinue accessing the Services or terminate your account, we may use the datato comply with our legal rights and obligations The Company reserves the right toshare the data with relevant agencies or bodies when needed. It will not beconsidered an infringement of the right to privacy. Under the applicable laws, Usershave the right of access to personal information held by the Company and to requestupdating / correcting / deleting the information.12. ModificationWe reserve the right to amend this Privacy Policy at any time, without any priornotice or consent from Users. The Privacy Policy, as and when modified, shall beupdated on the Website, and your use of Website thereafter shall be governed bysuch updated Privacy Policy. We encourage you to review this Privacy Policywhenever you visit our Website to understand how your Personal Data is used.

13. Governing lawThe terms of this Privacy Policy shall be governed and construed in accordance withthe laws of Republic of India.14. SeverabilityWhenever possible, each section of this Privacy Policy shall be interpreted in amanner so as to be valid under applicable law. However, in the event any provision isheld to be prohibited or invalid, such provision shall be ineffective only to the extentof such prohibition or invalidity, without invalidating the remainder of such provisionor other remaining provisions of this Privacy Policy.15. Grievance redressalIn accordance with the provisions of applicable laws including but not limited to theInformation Technology Act, 2000, the Consumer Protection Act, 2019 and rulesenacted under those laws, the name and contact details of the grievance redressalofficer are provided below. You may contact our designated grievance redressalofficer with any complaints or queries relating to the Services or the Terms of Use.Attn: Operations Managersupporthelp@kaumakids.com